〔Question〕 What way is the best for making information to travel abroad Japan? Please, choose only one answer. □Guidebook/Magazine □TV □Internet □Tour brochure
□Acquaintance/Family/Friend □Travel company □Other（ ）
● "What is the best method for information to travel abroad Japan." This investigation, which was successfully continued for tree years, shows that the most effective method is an Internet, then people to people communication and books.
49% of all respondents thought that Internet is really the best conjugation for Japan. In contrary to TV, travel companies and tour brochure, which as we could see have not so much real practical use.
Let`s watch on the concrete example.
・As for the Internet, the logic planning of following web-sites, such as Wikipedia、Japan guide .com、Wiki Travel and other, shows the growth.
・As for the books, the logic planning of such editions as Rough guides Japan and some other., is also growing.
The result of investigation is the following, foreigners who have visited Japan see no practical use in functions of travel companies, tour brochures and etc., this things become unusable on practice. From now on, for maintaining the development of inbound tourism, parts that should be improved was broughted out. Of course, transmissing information through the Internet is number one, according to word-of-mouth communication this information have a very important meaning. And next time, it is mention to keep this moment in mind spreading Japanese attractiveness outside.
Making comparison of this 3 years` results, each of the same ranks, above-mentioned extent and oucome, have almost the same percentage. So, from now on, for to make Internet be an effective tool for spreading knowledge about Japan, there is a strong need to produce multilingual correspondence.
〔Question〕 What words come to mind when you think of Japan?
● This year investigation shows just one main word which produced Japanese image and it is the word "Culture"!
If we compare 2008 and 2009 years` results with 2010 year one, we find out the same culture related words, where top 3 are: Culture, Beautiful or Beauty and Sushi. Putting 3 years` results together we`ve got: Sushi, Samurai, Fujiyama and Sake. We could see that foreigners are often used positive words and notice a lot.
A lage amount of contrasting adjectives and concept words, such as: tradition, culture, beauty, clean, friendly, polite, peaceful and so one, show it to us.
The result of this investigations, prove that foreigners have old and new Japanese images. In concern of "Taiko"image producing result, according to Earth Celebration visitors its image reflect especially influence of Japanese traditional culture. Since then, if to speak about foreigners who were informed on the topic of Japan but could said only "Samurai" or "Fujiyama", now foreigners know wider and feel deeper about Japan, and could tell much more Japanese images.
Below, you may find results which we have collected since 2008 and till 2010 year, during the Earth Celebration questionnaire, which was targeted on foreign visitors.
Information about foreign visitors,
◆An overwhelming amount of young people, teens and even younger, forms whole 50% and those who are thirties and younger takes 2/3.
◆More than half are living in Japan.
◆One-third are involved in preschool work and near half of them are ALT (Assistant language Teacher), who are living in Japan as residents.
◆The way how they got to know about Sado is: friends, family and acquaintance. So, through the word-of-mouth communications and also there are cases, when KODO become the reason of coming.
◆For to get information about Sado, Internet become the most conjugate way.
Such tendency was revealed in the result.
We glad to inform you, that if you have any questions, you could find all data of Earth Celebration questionnaire (Japanese edition) and not only them, on the following links.
